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Population Services International at Myanmar
Population Services International, a leading non-profit social marketing organisation in the world, was
founded in 1970 with a vision to improve global health by employing commercialmarketing strategies. PSI’s founders,Philip
Harvey and Timothy Black, were graduate students at the University of North Carolina’s Public Heath Program. With
Harvey’s five years experience inCARE4 and Black’s specialisation in family planning andmidwife training, PSI was set up
with an objective of “disseminating family-planning information andmarketing birth-control products to people who needed to avert births but did not know where to seek information or products.”..
Increasing Acceptability for Condoms at Myanmar through Customised Marketing Mix
In Myanmar, in the initial days, promoting condoms was difficult for PSI as the government considered condom
possession as an evidence of prostitution, which was illegal in the country. The regime viewedmarketing of condom as an
encouragement to promiscuity. This, in turn, blocked the use of condoms by the target population.Also, “sex is generally
regarded as a taboo subject inMyanmar,whichmakes it difficult to even talk about condoms.”..
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